Creative Strategy

The merging of emotion and logic is at the heart of successful advertising. We create strategies that clearly define target audiences, value propositions, stories, visualizations and production plans that will drive the customer journey, maximize scalability, and accomplish business goals.

MESSAGING/ AD COPY

Effective ad copy stops scrolling thumbs in their tracks. We create value propositions that convey product benefits clearly and to help brands speak directly to their target audience's pain points. We then craft and refine engaging copy that captures clicks and drives purchases.

Messaging/ Copywriting Services

  • Value Propositions
  • Body Copy
  • Headline Copy
  • Social Proof Copy
  • Creative Copy (Text That Appears On An Image)
VISUALS/ AD CREATIVE

The effectiveness of the creative elements of your ad dictate whether anyone will take the time to absorb your message. We help brands create plans for purposeful visuals that depict a product's value to drive purchases.

Visual Strategy Services:

  • Visual Identity Systems/ Art Direction
  • Image Ad Design
  • Video Ad Creation
AUDIENCE TARGETING

Brands need to be intentional about who their audience is or they will waste a ton of time and money on advertising to audiences that won't convert. Using research we create profiles that embody demographics,  pain points, motivations, interests and behavior. Simply put, we help brands make sure they are targeting the right customers.

Audience Targeting Services:

  • Customer Research
  • Customer Persona Creation (Ideal Audiences)
  • Target Audience Creation (Creation of Audiences on Ad Platforms)
COMPETITOR ANALYSIS

A structured competitor analysis document  is a vital asset for multiple areas of a business. It helps marketing teams understand messaging that differentiates you from your competitors. It helps product teams build stand-out features. It helps sales teams position your brand more effectively on sales calls. We create actionable competitor analysis reports to help brands stand out in the market and win.

Competitor Analysis Services:

  • Messaging Insights for Marketing Pages
  • Messaging and Creative Insights for Ads
  • Differentiation Strategy Recommendations For Product Development
  • Affiliate Deal Opportunities
  • Recommendations for Sign-Up Flow
  • Simple, Actionable Recommendations For How To Beat Your Competitors
OUR CASE STUDIES
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