Botany Farms knew the importance of investing in SEO and cultivating an audience that they could own. As an e-commerce company in the hemp industry, many paid media channels are currently unavailable. Botany Farms wanted to build a loyal customer base of hemp enthusiasts.
Contact Studios located opportunities for technical-SEO website optimization and strategic content creation. Since hemp is a nascent industry, Contact capitalized on niche-specific educational terms, local queries and transactional terms that were most likely to convert. Contact conducted an in-depth SEO audit to diagnose errors and unearth optimization opportunities. Next, we Identified and executed on-page optimizations to increase ranking ability and implemented technical-SEO to optimize indexation. Finally, we created a blog content strategy, generated a list of keyword opportunities. and produced and uploaded hundreds of outlines and blog posts.
After signing with Contact Studios in 2021, Botany Farms has published a minimum of 30 articles per month and now has over 150 first position SERP rankings. That increased discoverability has increased traffic to 111,000 unique visitor per month. Botany Farms was especially satisfied that Contact handled all the SEO and Content production enabling them to focus on developing new product lines, customer service and optimizing their supply chain. In 2022, Botany Farms upgraded to a premium plan.