Why Is SEO Important?

Contact Studios
September 12, 2020

SEO, the abbreviation for "Search Engine Optimization'', " is a set of rules that optimize your website, helping it rank it higher in search engines' organic results. If you want to improve your website's visibility in search engines, get more traffic, and make more sales SEO is an absolute must.

Why Does SEO Matter?

SEO marketing is more effective than ever in today's competitive market. Search engines guide millions of users every day who are searching for answers to their queries. SEO will help you get free, targeted traffic from search engines whether you're running a site, blog, or an eCommerce store.

SEO is so important because:

● More than 70% people rely on one of the top five results of search engine results pages. This means that if you want a fighting chance of gaining a website visitor, your website’s page must appear among the top-ranking positions.

● SEO doesn't only revolve around pleasing search engines. User experience and the efficiency of websites are also key factors improved by good SEO practices.

● Visitors trust search engines and maintaining a place in the top positions for the keywords searched by people everyday makes your brand more trustworthy by association.

● On social platforms like Facebook, Twitter, or other social media networks, people who discover your website via Google or Bing are more likely to promote it.

● For the successful flow of a large website, SEO is essential to ensure that duplicate content, or other common SEO errors don’t hurt your site’s ranking ability. SEO helps you ensure that the content your website creates is strategic, helping to focus your content marketing efforts.

● SEO can place you above all the competitors. In a contest between two websites offering the same product, the SEO optimized website is more likely to win customers.

Beginners Guide To SEO

Search Engine Optimization is a science that helps boost websites authority, trust and relevancy allowing them to rank nearer to the top positions in the search results of Google, Yahoo, Bing, or other search engines.

When you search something on Google, the sequence in which the returned results are shown is based on complex algorithms.

Such algorithms (also identified as ranking factors for search engines) consider various rules before determining which web page will be displayed in what position.

Following proper SEO best practices gives you an advantage over non-optimized sites by a significant margin.

Basic Steps for SEO Process

As described above, SEO is not a static method but a system with techniques and guidelines. However, at a high level, we can break it down into three primary steps:

Technical SEO

The first phase is known as technical SEO. As the title suggests, technical SEO has little to do with the site's actual content or with techniques of website promotion.

It is related to parameters that you need to optimize to simplify the job of search engine crawlers. Usually, Technical SEO requires less maintenance if it has been implemented correctly from the start.

With Technical SEO, it will be certain that search engines crawl and index your website without any complications. Without SEO, crawl bots might get frustrated and ignore or de-rank your website altogether.

On-Page SEO:

On-Page SEO, sometimes called On-Site SEO, is the second step, and is mainly about the content and other elements found on a page.

The prime purpose of on-page SEO is to provide appropriate signals to search engine crawlers so that they can understand the impact and meaning of your content. On-site SEO includes rules and content to be incorporated into the site and make it search engine-friendly.

At this step, you will work with the layout of the website, "SEO keywords," "optimization of titles," " headings," "internal links," "image SEO," "structured data markup," and other techniques that can deliver search engines the right signals.

If these steps are followed accurately, on-page SEO can also increase the website or blog's authority.

Off-Page SEO:

Off-Page SEO, sometimes called Off-Site SEO is the third stage. Off-site SEO strategies are a vital aspect of boosting your website's rankings and as the name implies deals with actions taken outside of your website. This includes; backlink building, guest blogging, social media marketing, and influencer marketing.

Importance Of Off-Page SEO

When a user types a search query, search engine algorithms search through their index to display the ideal pages to fulfill the user's requirement. Pages that are ranked high in terms of relevancy, trustworthiness and authority appear first.  

The amount of incoming links, known as backlinks, is one of the primary aspects of deciding the place of a web page. Think of backlinks like academic citations. The more academic citations a research paper has from high-quality sources, the more reputable it is in its field. The same logic applies to backlinks.

Backlinks are a symbol of faith, and they can significantly impact your ranking status depending on where the links are coming from. One of the primary objectives of Off-site SEO is to gain more links from well-known and trusted domains.

Start Improving Your Site's SEO Today

SEO is a complex digital marketing discipline and requires knowledge of fundamentals and tactics to get started. Contact Studios SEO strategists have helped websites increase organic traffic by as much as 1000%.

If your rankings aren't on the rise, then your SEO strategy and action plan need to be updated. Strong, relevant content is one of the most notable strategic tools in the SEO arsenal.  In other words, the chances of success (in the long term) are minimal when you attempt to make SEO a primary acquisition channel website with shallow or non-existent content.

To help improve your site’s SEO and create strategic content, book a consultation today for a custom growth plan.

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