Simply put, Search Engine Optimization is a process by which websites and content are created and enhanced in a way that makes finding them in search engines like Google easier. Sometimes abbreviated to SEO, is a method that helps websites increase the quality and quantity of their traffic to generate more leads, make more sales or earn more advertising dollars.
To fully understand SEO, let’s start by breaking down the absolute basics.
You can attract thousands of people from around the globe to your website, but if your goal is to drive a profitable action, then you can’t attract just anyone. Quality traffic is about attracting people from your target audience at the right stage of the buying journey.
The higher you rank on a Search Engine Results Page, sometimes abbreviated to SERP, the more people will land on your website. A study found that 60 percent of traffic for a given search term goes to the top three results. Furthermore, an astonishing 95% of users never click past that 1st results page. Turns out, the best place to hide from customers is on page 2 of Google.
On a Search Engine results page, organic results are those that appear beneath the Paid Ads. Unlike paid ads, organic results can’t be bought. Instead are earned by the quality of your content and website. Unsurprisingly, organic results are more trusted by internet searchers. Study showed that 70 to 80 percent of people actually ignore paid search ads, seeking out organic results first instead.
Unlike many people believe, SEO is a lot more complicated than simply conducting keyword research and jamming them into your content as many times as possible. SEO rankings are dependent on hundreds off actors that fall into two main categories:
On-page SEO, sometimes called on-site SEO, is used to optimize features and content on your website.
On-Page SO is just a fancy way of saying everything that happens on your website:
In addition to helping search engines understand page information, proper on-site SEO lets people have a better experience. In general, successful on-page SEO helps examine what a user sees and the value they receive. On-site SEO's primary objective is to make things as simple as possible for all search engines and visitors to:
"Off-page SEO," sometimes called "off-site SEO," relates to the steps practiced outside your website to influence the ranking on search engine results pages. This is just a fancy way of saying content related to your site, but not on it.
Off-page SEO helps search engines understand how trustworthy your website is, and what relationship your webpage has to other webpages on the internet.
Optimizing for off-site ranking parameters includes:
This is done by linking to or promoting your website to other reputable platforms on the Internet (pages, blogs, users, websites, etc.) and ultimately "vouching" for your content's accuracy.
Determining what you're optimizing for is should always be the initial step in search engine optimization. This means finding topics people are looking for, also known as "keywords," that you want your site to rank for in search engines like Google.
When choosing the keywords, you need to target on your page, there are some aspects to consider:
Search Volume: The first element to evaluate is how many people are constantly looking for that keyword. The more people search for a keyword, the higher the standard audience you're about to hit. Alternatively, if no one is searching for the given keyword, there will be no audience available to find your content via search.
Relevance: A keyword may be searched constantly, but it does not necessarily imply that it is related to your prospects. Keyword relevance, or the relation between the material on a website and the visitor's search query, is an important ranking factor.
Competition: Higher search volume keywords can generate heavy traffic, but competition for premium placement in the search engine results can be intense.
SEO is a basic part of digital marketing as people perform tons of searches annually. For many consumers, search engines is the first place people look to gain more information about a product. Search is also the primary driver of digital traffic for most websites and enhances other marketing platforms.
Greater exposure and ranking higher in search results than the competitors will have a material effect on your bottom line.
Each year, thousands of posts, guides, and tutorials are published concerning SEO. Almost all of these articles are intimidatingly long or go to the other end of the scale and cover a particular subject.
There are some quick tips below about how to rank your website by SEO:
SEO is undoubtedly a rabbit hole with tons to learn. Search engine algorithms are inconstant flux and new SEO strategies are constantly being born in reaction to them. The only way to ensure that your site is fully optimized for search engines and that your business is living up to its potential is to stay on topof learning and implementing these developments yourself, delegating a team member or hiring an expert to handle it for you.
This SEO Best practices checklist designed to put you on the right track for ranking higher, gaining more traffic, and winning more customers.
If you want to improve your website's visibility in search engines, get more traffic, and make more sales, then having a strong SEO strategy and executing it correctly is an absolute must.
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