Case study
Herb
Type : 
Our Clients
goal : 
Increase Revenue
duration : 
9 months
summary

We helped the world's largest cannabis community increase affiliate revenue, engagement and traffic with strategic content marketing and SEO.

01
overview

Herb is a media and commerce company with 14 million monthly users. Herb uses its website, app and social media properties to help cannabis consumers find new products. As the world's largest cannabis discovery platform, Herb generates revenue through its distribution network, product-collaborations and affiliate program.

02
Goals

Over the last few years, then demand for  legal cannabis products has continued to grow. The cannabis market has as a result become extremely competitive and as a premier media platform for cannabis advertisers, Herb sought to increase the effectiveness of their content marketing to drive sales and client loyalty. Herb also sought to increase affiliate revenue to monetize organic traffic more effectively.

Increase Conversions

Herb needed content marketing assets that drove leads and purchases for their branded advertising clients.

Increase Organic Traffic

Herb needed to increase organic traffic on transactional keywords to increase affiliate revenue.

Increase Engagement

Herb needed to increase branded content engagements across its social media properties which are a vital driver of business.

Our goal was to create a sustainable growth engine by optimizing process and strategy.
03
approach

We created an integrated SEO and content marketing strategy that would increase Herb's brand authority. Contact Studios used on-page and technical SEO to optimize Herb's discoverability. We then created content marketing assets in video, photography and article formats that provided real value to their audience on search and social helping them make more informed decisions about cannabis consumption. Our philosophy was simple, make cannabis content approachable. Using a holistic approach we created content assets that were educational, aesthetic and transactional.

04
EXECUTION
  • Conducted SEO Audit
  • Implemented technical SEO
  • Created guidelines for scalable content production
  • Produced branded video content for social and search
  • Produced a brand film featuring former NBA player Al Harrington
  • Produced photography to power social feeds for months
  • Produced creative assets for Herb's mobile app
05
results

Herb is growing rapidly online with major increases seen in organic traffic, social engagement on branded content and affiliate revenue. In under a year, Contact Studios has helped Herb make drastic improvements to the metrics that drive Herb's business. Beyond this, the growth systems implemented have created a foundation for future initiatives in the digital product space.

55%
increase in MOM affiliate revenue
1881%
increase in average branded video views
1112%
increase in organic traffic

Contact Studios has helped us lower our content costs while increasing our ROI.

Matt Gray, CEO and Founder

"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book"

Joran Lee (Head of Marketing)

"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book"

Kate Jose (Business Advisor)

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