Case study
Botany Farms
Type : 
Our Clients
goal : 
Increase Traffic and Revenue
duration : 
10 months
summary

We helped a hemp e-commerce start-up dramatically scale their online presence through SEO and strategic content production.

01
overview

Botany Farms is a producer of craft-quality hemp products for consumers who prefer to enjoy the benefits of cannabis while remaining clear-headed and present. Botany Farms ships premium CBD and CBG flower right to your door.

02
Goals

Botany Farms knew the importance of investing in SEO and cultivating an audience that they could own. As an e-commerce company in the hemp industry, many paid media channels are currently unavailable. Botany Farms wanted to build a loyal customer base of hemp enthusiasts.

Increase Traffic

Botany Farms needed to build awareness and attract a steady flow of prospects.

Increase Conversions

Botany Farms needed to increase the number of visitors on their site taking a profitable action.

Increase Direct Sales

Botany Farms needed to increase sales from their own e-commerce platform to reduce reliance on affiliates.

We aimed to create meaningful revenue growth by focusing on organic customer acquisition channels.
03
approach

We located opportunities for technical-SEO website optimization and strategic content creation. Since hemp is a nascent industry, our efforts focused on search capitalizing on niche-specific educational terms, local queries and transactional terms that were most likely to convert.

04
EXECUTION
  • Conducted an in-depth SEO audit to diagnose errors and unearth optimization opportunities
  • Identified and executed on-page optimizations to increase ranking ability
  • Implemented technical-SEO to optimize indexation
  • Created a blog content strategy
  • Generated a list of keyword opportunities
  • Produced and uploaded hundreds of outlines and blog posts
05
results

Botany Farms now has an online presence that reflects the quality of their product offering. Since partnering with Contact Studios, Botany Farms has significantly increased their organic traffic and revenue.

3328%
increase in organic traffic
221%
increase in e-commerce revenue
300%
increase in conversions

Working with Contact Studios has exceeded all of our expectations. The Contact team are extremely knowledgeable, and responsive. Since working with Contact Studios, we have seen organic traffic on our website grow month over month. We look forward to working with them for a very long time.

Dylan Savage, CEO and Founder

"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book"

Joran Lee (Head of Marketing)

"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book"

Kate Jose (Business Advisor)

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